|Reverse Vending Machine|
Recycling is an excellent way of saving energy and preserving the environment. If we do not recycle regularly, we waste natural resources and energy, while filling our world with unwanted rubbish. Unfortunately, the public is generally indifferent despite the efforts made to educate them on the importance of recycling. In Malaysia, the current rate of recycling stands at only 9.7% while producing 25,000 tons of solid waste a day.
Automated recycling is a new concept in Asia, outside of Japan. In Europe, reverse vending machines (RVM) provide a channel for the refund of deposits on cans and bottles sold in the hypermarkets. In Asia, and many parts of the world however, there are no incentives for recycling recyclable materials such as aluminum cans and PET bottles, thus lowering the recycling rate in many of these countries.
Reverse vending machines (RVM) are very effective in encouraging public interest in recycling along with educating the younger generation on the benefits of recycling and saving our planet. Through our RVM, people are encouraged to recycle proactively to obtain rewards in the form of ‘green points’ that can be exchanged for gifts.
What We Do
We market Recycling Vending Machines under the brand name 'VendMedia' as a medium for effective long term Corporate Social Responsibility (CSR) tools for corporate clients to educate the general public on the habits of recycling.
Through our RVM, we attempt to make recycling exciting and rewarding by awarding green points for each item recycled. Accumulated green points can be exchanged for gifts, sponsored directly or indirectly, by the participating companies.
In addition to the pull factor of gift redemption, we believe that the success of the recycling initiative depends on the establishment of recycling clubs and the hype generated among students to desire a recycling culture in their schools.
We also partner with Non-Government Organizations (NGO) on environment or similar interest groups or community based organizations to educate and to inculcate recycling habits in the public, particularly primary school students. One of our current key partners is World Wildlife Fund Malaysia (WWF Malaysia); a stakeholder of the Eco-School Program in Malaysia and Singapore.
Currently, we focus on the development and placement of recycling vending machines in schools, particularly primary schools who are willing to be committed to a 2 year minimum program of developing a vibrant recycling culture in their school. In the near future, plans are being made to develop and promote automated recycling centers at various public places.